Jakarta, 11 November 2021 – Erajaya Food & Nourishment (“EFN”) today officially opened the first Paris Baguette fast-casual bakery outlet in Jakarta, Indonesia. Located in Ashta District 8, Ground Floor, Unit 03-05, this Paris Baguette outlet will serve bread, pastries, cakes, sandwiches and special and innovative food and beverage menus, which are made and served fresh, with high-quality ingredients in a modern comfortable atmosphere.
Indonesia is the 4th home for this famous French-flavoured cafe-bakery from South Korea, after Singapore, Vietnam and Cambodia. Besides being popular with the masses, Paris Baguette is also a favourite of celebrities and K-Drama stars. In addition to providing the best quality food and dining comfort, Paris Baguette is also innovative in presenting new concepts and products, as well as unique and interesting experiences for customers.
Gabrielle Halim, CEO Erajaya Food & Nourishment, stated, “The opening of the Paris Baguette outlet is the realization of our dream to present a familiar yet unique culinary concept, with a collection of delicious food made with selected ingredients. In addition to the mainstay products that are already known to their fans, Paris Baguette in Indonesia also comes with a special menu that is not found anywhere else and was created for customers in Indonesia. We believe that the first Paris Baguette will bring a breath of fresh air to the F&B industry in Indonesia, and will become a new culinary destination for foodies in Jakarta.”
During the Grand Opening period, Paris Baguette fans can enjoy various attractive promotions, such as:
- Paris Baguette exclusive merchandise with a minimum purchase of IDR 400,000
- Cashback up to IDR 25,000 using Hana Qpay, with a minimum purchase of IDR 50,000
- Buy 5 Get 1 Free, specifically for BCA Credit and Debit Cardholders
“Our priority is to provide customers in Indonesia with the same premium quality as other locations. All products are made fresh on-site, with a signature Paris Baguette recipe that is harmonized with the best local ingredients. Our modern French-inspired outlet features an inviting retail area and showcases all freshly prepared products for grab-and-go customers. This design outlet also has a comfortable dining area for customers who want to relax while enjoying strawberry yogurt cake, croissant tuna tartar sandwich and café latte with friends and family" Hana Lee, Vice President Paris Baguette, South East Asia.
Paris Baguette in Indonesia is the result of a joint venture between EFN and Paris Baguette Singapore and is operated by Era Boga Patiserindo, a subsidiary of EFN. Paris Baguette serves customers for dine-in or takeaway every day from 08.00 to 22.00. For more information, follow Paris Baguette Indonesia's Instagram account at @ParisBaguette_ID.
For further information, please contact:
Diah Kencana Sari
Public Relations Erajaya Group