Surabaya, 09 December 2023 - Erajaya Food & Nourishment (“EFN”) continues its expansion of the international café-bakery chain Paris Baguette into yet another one of the busiest cities in Indonesia. Within the span of just a few days, Paris Baguette officially opens its eleventh and twelfth outlets in Indonesia. It will open first in Pakuwon Mall, then followed in Tunjungan Plaza 3 Mall, both located in Surabaya, Indonesia, making it the first and second outlet in the city. The city’s vibrant culture and dynamic atmosphere make it the perfect destination for Paris Baguette’s unique blend of international and local flavors. Paris Baguette offers a one-stop café-bakery that serves delicious freshly-baked meals and beverages.
The two outlets in Surabaya provides a visually stunning design and ambience that combines the signature Paris Baguette blue and warm hues of brown and light grey which adds sophistication and charm to the overall design, making it instagrammable in every corner. Paris Baguette fans will be able to freshly-baked breads, pastries, cakes, sandwiches, a variety of coffee, tea, frappe, and delicious drink creations that have become fans favorite elsewhere.
Gabrielle Halim, CEO of Erajaya Food & Nourishment, stated that “We are excited to announce the opening of 2 new outlets that will serve our fans in Surabaya. They can finally experience the unique café-bakery concept that Paris Baguette offers. This marks a significant milestone in the company’s continued growth and commitment to bringing high-quality, delectable treats to new communities. Paris Baguette is so much more than just a bakery; we offer an experience. It is a place where not only do we serve delicious treats but also a memorable culinary experience that makes our customers come back for more. We hope to receive the same positive response towards our café-bakery and its products from our customers in Surabaya as we received in elsewhere.”
To mark the grand opening of these new stores, Paris Baguette in Surabaya also offers some limited edition new menus that will only be available in the Surabaya outlets, such as:
- Special Menus (only available in Pakuwon Mall branch)
- Double Choco Croissant
- Aren Glazed Croissant
- Pink Berry Cream Croissant
- Special Menus (only available in Pakuwon Mall branch)
- Duck Confit with Garlic Rice
- Herb Roasted Half Chicken
Paris Baguette fans will also be able to enjoy special promos during the Grand Opening period as follows:
- Pakuwon Mall Branch (4 – 10 December 2023)
- Free 1 Cake with minimum purchase of 200K (before Tax & Service)
- Free Paris Baguette Tote Bag with minimum purchase of 300K (First 30 customers, valid only on 9 December 2023)
- Bank Deals: CIMB (Disc. 30% up to 150K), BRI (Disc 30% up to 200K)
- Tunjungan Plaza Branch (12 – 18 December 2023)
- Free 1 Cake with minimum purchase of 2 pieces
- Free Paris Baguette Tote Bag with minimum purchase of 300K (First 30 customers, valid only on 16 December 2023)
- Bank Deals: CIMB (Disc. 30% up to 150K), BRI (Disc 30% up to 200K)
*T&C applies
Paris Baguette in Indonesia is a joint venture between EFN and Paris Baguette Singapore, and is operated by Era Boga Patiserindo, a subsidiary of EFN.
Both Paris Baguette in Pakuwon Mall and Tunjungan Plaza 3 Mall serve customers in location or via GrabFood & GoFood delivery everyday from 10.00 to 22.00.
For more information, follow Paris Baguette Indonesia's Instagram account at @ParisBaguette_ID.
For further information, please contact:
Priscillia Wijaya
Corporate Communication Manager