Jakarta, 7 May 2026 – Paris Baguette Indonesia introduces PB Butter Tteok, its take on Korea’s trending rice cake snack, now available at 16 Paris Baguette outlets across Jakarta, Tangerang, and Depok.
Tteok is a traditional Korean rice cake beloved for its distinctively chewy and dense texture. Butter tteok emerged as a culinary innovation that elevates this classic staple by pairing it with premium butter, cream, and indulgent fillings. The result is a textural experience defined by contrast — a crisp, buttery exterior that gives way to a soft, chewy centre, finished with a warm, molten filling at its core.
Recognizing the rapidly growing enthusiasm for this trend in Indonesia, Paris Baguette responded by putting product quality first. PB Butter Tteok is made with premium Wijsman butter, each piece carries a rich, buttery aroma that elevates the overall experience, from its golden crust to its molten filling.
Jeremy Sim, CEO of Erajaya Food & Nourishment, said, "The buzz around butter tteok presents an exciting momentum for Paris Baguette Indonesia to prove that we can deliver on a trend without compromising on flavor and quality, with an exciting twist through our fillings and dipping sauces. Through PB Butter Tteok, we hope to invite more younger customers to discover the kind of innovation and quality that Paris Baguette is known for."
Four Flavors, One Customizable Box
Each box contains four pieces of butter tteok, with customers free to mix and match flavors to their liking. The four available variants are:
- Original Wijsman
The timeless classic. A crisp Wijsman-buttered exterior paired with a rich premium butter filling inside, making every bite warm, indulgent, and deeply satisfying.
- Nutella
A smooth Nutella filling encased in soft, chewy tteok, delivering a rich, chocolatey centre with every bite.
- Matcha & White Choco
Smooth, earthy matcha filling meets sweet caramelized white chocolate bits, resulting in a refined and characterful flavor pairing.
- Double Cheese
Tteok is packed with a premium combination of Parmesan and Cheddar, delivering an intensely savory and utterly satisfying bite.
PB Butter Tteok is now available priced at IDR 49,500 per box. Every purchase already includes one complimentary dipping sauce of your choice, chocolate or caramel, with additional sauce available at IDR 8,800 per cup.
Those eager to experience PB Butter Tteok can also grab the Butter Tteok Duo Box exclusively on TikTokGO, at a special price of IDR 89,000.
PB Butter Tteok is now available at Paris Baguette ASHTA District 8, Pondok Indah Mall 3, Senayan City, Gandaria City, Kota Kasablanka, fX Sudirman, Lotte Mall, Agora Mall, K Mall, Puri Indah Mall 2, Central Park 2, Mall of Indonesia, PIK Avenue, Summarecon Mall Serpong, Supermal Karawaci & Margocity.
For more information, please follow @parisbaguette_id Instagram.
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