Surabaya, March 9, 2026 – Erajaya Active Lifestyle [Stock Code: ERAL] reaffirms its commitment to bringing premium global brands to the Indonesian market with the grand opening of SHOKZ’s first store in Surabaya. Located at Tunjungan Plaza 4, 3rd Floor, this store marks SHOKZ’s expansion in Indonesia while strengthening Erajaya Active Lifestyle’s position as the leading destination for premium active lifestyle and tech products.
This move is also part of Erajaya Active Lifestyle’s sustainable growth strategy to expand public access to high-quality global brands. SHOKZ’s presence in Surabaya also reflects the growing potential of the East Java market, particularly in the sport audio and active lifestyle support device categories.
Djohan Sutanto, CEO of Erajaya Active Lifestyle, stated, “We see Surabaya as one of the cities with a very dynamic sports and active lifestyle community. Opening the first SHOKZ store in this city is a strategic step to get closer to our customers while providing a premium shopping experience and educating them about open-ear technology, which is SHOKZ’s key advantage.”
Globally recognized for its bone conduction and open-ear technology, SHOKZ allows users to stay aware of their surroundings while active, without compromising audio quality. SHOKZ products are designed to support activities such as running, cycling, and other outdoor activities, with high standards of comfort and safety.
One of its flagship products is the OpenDots ONE, SHOKZ’s clip-on lifestyle series supported by Dolby Audio, delivering a clear and immersive premium audio experience. Weighing only 6.5 g, these earphones offer long-lasting comfort for active lifestyles. The stylish clip-on design also allows users to wear accessories like hats and glasses freely without sacrificing comfort or trendy looks while enjoying high-quality audio.
With the Surabaya store opening, Erajaya Active Lifestyle is confident in expanding market penetration while strengthening the premium brand ecosystem under its umbrella. Moving forward, the company will continue exploring expansion opportunities in other strategic cities to drive sustainable growth, in line with its vision to become a market leader in retail lifestyle and active technology in Indonesia.
As part of the Surabaya store’s grand opening celebration, customers can enjoy various exciting promotions both offline and online. SHOKZ introduces a Trade-In Campaign, where customers can exchange their old audio devices for the latest products such as OpenFit 2 at a special price, from IDR 2,999,000 down to IDR 1,499,000. Limited free merchandise is also available during the opening period.
Customers can also enjoy additional offers through BCA and Mandiri bank promotions, including discounts up to IDR 200,000 and 0% installment plans up to 24 months, valid from March 7, 2026, to March 31, 2026. Additionally, customers will receive 100,000 MyEraspace Points for a minimum purchase of IDR 2.5 million during March 7–13, 2026. These programs aim to provide added value and introduce the premium SHOKZ audio experience to Surabaya residents and surrounding areas.
Previously, SHOKZ has been present in Indonesia through several mono-brand stores, including DP Mall, fX Sudirman, and Grand Indonesia. SHOKZ products are also available online through various marketplaces and Eraspace.com.
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