Jakarta, August 27, 2026 – Under Armour Indonesia, operating under Erajaya Active Lifestyle [Stock Code: ERAL], officially celebrated the Grand Opening of Under Armour Sports House at Pondok Indah Mall 1, Level 1, South Jakarta. The 251-square-meter store, which has been operating since July 7, 2026, also marks the debut of Under Armour’s latest-generation Sports House retail concept in Southeast Asia.
Under Armour Sports House at Pondok Indah Mall offers a space designed to help consumers discover a selection of apparel, footwear, and performance accessories tailored to their sports and everyday active lifestyle needs. The store also gives visitors the opportunity to explore Under Armour technologies designed to support performance across every activity.
A New Space for the Spirit of Sport
Under Armour Sports House Pondok Indah Mall is designed as a space that encourages customers to move, explore, and connect with the spirit of sport. Athlete visuals, team sports-inspired elements, and bold graphics are incorporated throughout the store, creating an energetic atmosphere from the moment consumers enter.
Warm-toned wood materials, enhanced product visibility, and an open layout create a lighter and more comfortable environment. This combination reflects the new, more modern face of Under Armour retail while giving consumers the opportunity to experience its performance innovations up close.
Designed to Meet Athletes’ Needs
Built around the “Built for the Athlete” philosophy, Under Armour Sports House Pondok Indah Mall offers a curated selection of products to help consumers easily find the right gear for running, training, and various everyday active lifestyle activities.
“The opening of Under Armour Sports House at Pondok Indah Mall marks an important step in bringing the brand experience closer to the needs of Indonesia’s active lifestyle consumers. Through a space designed with an athlete-first approach, we aim to make it easier for consumers to discover Under Armour’s performance innovations that are relevant to supporting every activity and stage of their sporting journey,” said Djohan Sutanto, CEO of Erajaya Active Lifestyle.
The store features various Under Armour performance innovations, including:
- UA Velociti Franchise, including UA Velociti Elite, a race-day shoe worn by Sharon Lokedi when she won the Boston Marathon in 2025 and 2026.
- UA HeatGear Elite, performance apparel featuring innovative NEOLAST™ fibers and cooling technology to help athletes maintain comfort and performance during activities.
- UA No Weigh Collection, featuring UA Suspension™ Straps designed to help distribute weight more evenly and reduce pressure on the shoulders, supporting all-day comfort.
- UA StealthForm Cap, a cap featuring a seamless molded construction that can be folded, compressed, and stored without losing its shape.
Grand Opening and Community Activities
Since beginning operations on July 7, 2026, Under Armour Sports House Pondok Indah Mall has hosted various activities with athletes and sports communities, including Irjen Jayadi, Jeremiah Lakhwani, members of the Indonesian National Flag Football Team, as well as SSYNC & Social Run. These activities reflect the role of Sports House as a platform that brings together athletes and the active lifestyle community to experience Under Armour and connect through sport.
As part of the Grand Opening on August 21, 2026, Under Armour Sports House Pondok Indah Mall hosted a talk show featuring Jeremiah Lakhwani and Antonius Richard, as well as a functional fitness challenge led by MAGNUS Brand Ambassadors Shintya Audrey and Brodibalo. With a minimum purchase of IDR 1.5 million, customers received an Under Armour Contain Micro, a pouch designed to store everyday essentials, while stocks lasted.
Moving forward, Under Armour Sports House Pondok Indah Mall will continue to host various community events, running sessions, and fitness activations, serving as a space for athletes and active lifestyle enthusiasts to keep moving and stay connected.
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For further information, please contact:
Erajaya Active Lifestyle
Corporate Affairs
E: [email protected]