Jakarta, 21 September 2022 – PT Prakarsa Prima Sentosa (“PPS”), a subsidiary of Erajaya Digital, and PT Blackhawk Network (“BHN”) today signed a Joint Venture Agreement conducted by Judy Li, as Regional Vice President Business Development APAC Blackhawk Network and Hasan Aula, as President Director of PPS.
This collaboration will form a joint venture that markets gift card products, e-gift cards, prepaid cards, unique gift cards, and digital commerce, in collaboration with well-known brands such as Google Play, Spotify, iFlix, PlayStation, Mobile Legends, Riot Games, Netflix, Grab and others.
Hasan Aula, President Director PPS, said “The need for gift cards, e-gift cards, and prepaid cards continues to increase along with the increasing popularity of streaming services, interest in other content and applications, and improvements in network and internet quality. This is also seen in the results of research that predicts that the gift card market in Indonesia will reach a value of USD $ 2,429 million in 2026. We are proud to be working with BHN to work on this market, which at the same time can activate more than 30,000 MSMEs spread throughout Indonesia. Through the formation of this JV, we also reaffirm our commitment to grow with small and medium enterprises in Indonesia and play an active role in the success of government programs to encourage and promote MSMEs."
This collaboration will empower more than 30,000 MSME dealers in various places in Indonesia to get added value for their businesses. In addition, products from the Joint Venture will also be available offline at modern retail networks such as Erafone, Indomaret, Alfamart, and Alfamidi. Online, the products can be found at:
- E-commerce: Tokopedia, Shopee, Bukalapak, Blibli, Lazada, Klik Indomaret, eraspace.com, JD.ID, Ultra Voucher, Gudang Voucher
- E-wallet: OVO, Gopay, DANA, LinkAja, DOKU, iSaku
- Payment Gateway: UniPin, Codashop, GOC, Melon, Offgamers, PPS, Ayoconnect
- Telco: Telkomsel
- Bank: BCA, Bank Mandiri, CIMB Niaga, Permata Bank, BSI, BJB, Blu, Bank Neo
- BNPL (Buy Now Pay Later): Kredivo, Akulaku
- SMB (Small Medium Business): Mitra Tokopedia, Mitra Shopee, Mitra Bukalapak, Payfazz
Judy Li, Regional VP, Business Development Blackhawk Network said, “Gift cards have become very popular in Indonesia, as consumers see them as a 'door' to such a vast digital economy. Blackhawk is proud to have developed a gift card business in Indonesia, with a range of options that can meet the demands of all consumers. Erajaya has been an important part of our business development and success here, and we are very pleased to announce a joint venture with them to further develop our capabilities. By working together, we will bring more products to both online and offline channels, and drive innovation in the prepaid payments and gifting segments.”
In the future, the company will also present innovative payment solution products that are relevant to the Indonesian market.
For further information, please contact:
Didit Putra Erlangga
Public Relations Erajaya Group