Tangerang, November 22, 2023 - PT Mitra Belanja Anda (MBA), a joint venture company between Erajaya Food & Nourishment (EFN) and PT Perjuangan Anak Muda (PAM), continues its commitment to getting closer to customers with the opening of its 7th store, GrandLucky Superstore, in BSD City, Tangerang.
Rudy Wirawan, CEO of PT Mitra Belanja Anda (MBA), stated, "The presence of GrandLucky Superstore in BSD City is part of our expansion strategy to reach new markets, in line with the growth of the premium area in BSD. This aligns with the premium product quality we offer to customers. In line with our vision to transform the supermarket retail world, GrandLucky will provide a unique and comfortable shopping experience, offering a complete range of premium and favorite products in every category, from fresh food ingredients to household essentials and ready-to-eat meals. This will make GrandLucky the favorite grocery shopping destination for the whole family."
With a shopping area of 2,513m2, GrandLucky Superstore BSD City is designed to provide an unforgettable shopping experience for loyal customers. The store introduces a unique one-stop shopping concept with a focus on products from Indonesian Micro, Small, and Medium Enterprises (UMKM). Here, customers can find a variety of coffee, tea, and soy sauce brands from all over the archipelago. Additionally, there is a durian section that caters to durian enthusiasts with diverse types and the finest quality. GrandLucky Superstore BSD City also offers a selection of curated snacks from UMKM, as well as traditional Indonesian snacks like Gorengan Cihuy! This concept is presented by GrandLucky to provide hygienic street food-style fritters with guaranteed ingredient quality.
"The new concept introduced in this store is our commitment to showcasing premium-quality local Indonesian products, which are often hard to find. We strive to curate Nusantara products such as coffee, tea, soy sauce, as well as regional specialty souvenirs that are favorites, and we present them in this store. With this initiative, we hope that more customers will try local products, and if they want to discover these products, they can simply visit GrandLucky," added Rudy.
CEO Commercial BSD City Sinar Mas Land, Anna Budiman, stated, "GrandLucky Superstore is a manifestation of the company's commitment and innovation in providing the latest facilities in the BSD City residential area (township). Residents and the community can have various choices of shopping centers to meet their daily needs. GrandLucky Superstore presents premium and selected products from various corners, making it an attraction for various segments of the community."
GrandLucky Superstore is strategically located right next to other developments in BSD City such as RANS Nusantara Hebat (the largest culinary center in BSD City), Eastvara (Lifestyle Commercial Center), and The Barn (Lifestyle Commercial Center). Additionally, there is also the development of a farm leisure theme park developed by Sinar Mas Land in collaboration with Jatim Park, Cimory Dairyland, and HeHa Recreation Park, which will soon be operational.
From an accessibility standpoint, GrandLucky Superstore BSD City is situated in a highly strategic location and can be accessed through the Serpong-Balaraja Toll Section 1A, Jakarta-Merak Toll (Kebon Jeruk Toll), and Jakarta-Serpong Toll, which is integrated with the Kunciran-Serpong Toll, JORR 2, Soekarno-Hatta Airport Toll, and Jagorawi Toll. Mobility to/from GrandLucky Superstore is also supported by various public transportation options, including the free shuttle bus BSD Link, feeder bus BSD City, and the Commuter Line train through the Cisauk Station in the Intermoda BSD City area.
During the Grand Opening from November 22-26, 2023, customers had the opportunity to win exciting prizes worth millions of Rupiah, such as GrandLucky vouchers, Unakaffe coffee machines, AirPods, and even an iPhone Pro Max 15 by participating in social media competitions on Instagram or TikTok. Customers also had the chance to engage in activities like the claw machine or human claw machine.
During the period from November 22 to December 10, 2023, customers of GrandLucky Superstore BSD City had the opportunity to enjoy attractive discounts when using credit cards from Bank BRI, BNI, HSBC, BCA, and UOB.*
MBA has opened and operated GrandLucky Superstores in Sanur Bali, Mall of Indonesia, Sedayu City Kelapa Gading, Central Market PIK Golf Island, and Sumbawa NTB, as well as Hokky Supermarket in Pakuwon City Surabaya.
*Terms and conditions apply
For further information, please contact:
Marsha Karindra
Corporate Communications Erajaya Group
Mobile : 0878 8373 9697
Email :[email protected];