Jakarta, 7 March 2025 - Ramadan is one of the most anticipated moments for Muslims worldwide, including in Indonesia. As a month full of blessings, togetherness, and special culinary traditions, Ramadan is the perfect time for people to enjoy delightful dishes for iftar and suhoor.
As a leading provider of high-quality food and beverage (F&B) services and products in Indonesia, Erajaya Food & Nourishment (EFN) is excited to take part in this year’s Ramadan festivities by offering an array of premium culinary delights from its brands, including Curry Up, Paris Baguette, and Wetzel's Pretzels. To make this holy month even more special, each EFN brand is introducing new menu items and exclusive promotions for customers to enjoy.
“At Erajaya Food & Nourishment, we strive to offer the best culinary experiences to the people of Indonesia, especially during the special occasion of Ramadan. Through our selection of high-quality festive dishes and exciting promotions from our brands, we hope customers can share meaningful moments with their loved ones over delicious food,” said Jeremy Sim, CEO of Erajaya Food & Nourishment.
Curry Up, known for its authentic curry dishes, introduces new menu items for Ramadan, including Gulai Curry, a flavorful take on Indonesia’s classic gulai. This dish features a rich tuna jaw broth base, served with Zesty Cheese Chicken, and enhanced with aromatic spices and creamy coconut milk. The Curry Puff, a delicious and savory snack representing the diverse flavors of Southeast Asia, is filled with Singapore-style chicken curry. For refreshing beverages, Honeyco offers a tropical fusion of natural honey, exotic dragon fruit, and fresh coconut water. Meanwhile, Watermelon Moon combines watermelon, milk, and date extract, creating a drink that is both sweet and refreshing. Lastly, Sobia is a smooth and traditional blend of fresh milk, warm cinnamon, and cardamom, topped with crushed nuts for added texture.
Meanwhile, Paris Baguette introduces two new menu items to celebrate Ramadan: Red Oasis, a refreshing iced tea infused with strawberries, perfect for quenching thirst after a day of fasting; and Mango Royal Pudding, a delightful combination of silky pudding, sweet caramel, and rich mango flavor, making it an ideal treat for breaking the fast.
Then, Wetzel's Pretzels presents various special Ramadan promos, including: Buy two menus for Rp42,000; buy 3 food menus get 1 free Original Pretzel (No Salt/Original Pretzel Salt/Fresh Lemonade Regular (Strawberry/Original)); and buy pretzels can claim Frozen Granita for IDR 25,000.
In addition, various additional promotions from EFN brands are also available to celebrateRamadan:
- Curry Up: Get IDR 50,000* discount with a minimum purchase of IDR 350,000 using a BCA credit card.
- Paris Baguette: Get a 20% discount with BCA and CIMB Niaga credit cards*.
- Wetzel's Pretzels: Get a 20% discount for BCA and BRI bank customers. Additionally, customers who spend a minimum of Rp60,000 at Wetzel's Pretzels are eligible to receive an Urban Republic voucher worth Rp50,000*.
With a variety of exclusive menu items and attractive promotions, EFN aims to be a part of Indonesia’s Ramadan celebrations, making this year’s fasting month even more special and memorable.
Additionally, all three EFN brands are part of the MyEraspace loyalty membership by Erajaya Group, where members can earn up to 50,000 bonus points throughout Ramadan. These points can be redeemed at Erafone, Urban Republic, JD Sports, Apotek Wellings, and other Erajaya Group stores. Take advantage of this opportunity to earn more rewards during Ramadan with MyEraspace points!
For more updates on new store openings and promotions, follow @eatcurryup, @parisbaguette_id, and @wetzelspretzels.id on Instagram.
*Terms and conditions apply.
For more information, please contact:
Hadyan Hawari
Corporate Communications Erajaya Group