Jakarta, August 6, 2025 – Every year, Indonesia’s Independence Day is celebrated not only through ceremonies or the sight of red and white flags waving across the country — but also through the little things that bring us closer together, like sharing snacks.
This year, Wetzel’s Pretzels Indonesia joins the 17th of August celebrations by introducing two new limited-time variants under its special BITZNESIA collection: Merdeka Bitz and Martabak Bitz.
Carrying the theme “Where Nostalgia Meets Sweet Surprise,” BITZNESIA bridges fond childhood memories of iconic Indonesian street snacks with playful, modern flavor exploration.
Martabak Bitz
Inspired by Indonesia’s beloved late-night snack, this variant combines warm, soft Wetzel’s mini pretzels with a rich martabak glaze, shredded cheddar cheese, chocolate sprinkles, and crunchy peanut nougatine. The result is a comforting sweet-savory bite that brings back memories of family gatherings and moments shared with loved ones.
Merdeka Bitz
Specially created to embody the spirit of independence, Merdeka Bitz features soft mini pretzels topped with smooth cream cheese frosting and a cheerful mix of red and white chocolate sprinkles. With its bold and festive look, this treat is perfect for kids and Gen Zs who want to celebrate Independence Day in a fun and expressive way.
“With a happy and cheerful concept, BITZNESIA invites everyone to celebrate independence with snacks that are not only delicious but also carry stories and flavors that connect across generations. This special edition collection symbolizes the freedom to express ourselves through taste — honoring tradition while enjoying the simple things that bring us together,” said Jeremy Sim, CEO of Erajaya Food & Nourishment.
Merdeka Bitz and Martabak Bitz are available at all Wetzel’s Pretzels locations across Indonesia starting early August 2025. Celebrate this Independence Day with bites that are sweet, meaningful, and sure to make you smile.
For more information, follow Wetzel’s Pretzels Indonesia on Instagram and TikTok at @wetzelspretzels.id.
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