Medan, June 6, 2026 – Erajaya Active Lifestyle [Stock Code: ERAL], together with Shokz, continues to expand the premium audio market in Indonesia through the opening of the first Shokz Monobrand Store on the island of Sumatra. Located on the UG floor of Sun Plaza Mall Medan, this is the fifth Shokz Monobrand Store in Indonesia. The opening of this newest store reinforces Erajaya Active Lifestyle’s commitment to bringing global brands and technologies that support the active lifestyles of Indonesians.
Djohan Sutanto, CEO of Erajaya Active Lifestyle, stated, “The opening of the first Shokz Monobrand Store in Medan is part of Erajaya Active Lifestyle’s commitment to continuously deliver technological innovations that are relevant to the active lifestyle needs of Indonesian consumers. We see Medan as one of the cities with a highly dynamic lifestyle and sports community, and we hope that Shokz’s presence will provide customers with easier access to a premium audio experience.”
As the official distributor of Shokz in Indonesia, Erajaya Active Lifestyle continues to expand its network of Shokz Monobrand Stores, creating more interactive experience spaces for customers. Visitors can now directly try various flagship Shokz product lines and experience the brand’s open-ear audio technology, which is designed to support sports activities as well as everyday use while maintaining comfort and awareness of the surrounding environment.
As a pioneer in open-ear headphones, Shokz is recognized for its innovative audio technology that prioritizes user comfort and safety during activities. The open-ear technology enables users to remain aware of ambient sounds without compromising audio quality, making it ideal for sports and daily mobility needs.
To celebrate the Grand Opening, Shokz and Erajaya Active Lifestyle are hosting a variety of engaging activities for visitors. One of the highlights is an Expert Talk session featuring two speakers from Medan: cardiologist Dr. Rizky Ais, Sp.JP, and sport-lifestyle content creator Victor Hong. They will discuss the use of open-ear headphones from the perspectives of health, comfort, and active living.
Visitors can also enjoy hands-on experiences with various flagship Shokz products through the Product Experience area available inside the store. In addition, several special promotions will be offered during the Grand Opening period, including:
Trade-In Program
Customers can trade in their old earbuds and receive discounts of up to 50% on the purchase of the Shokz OpenFit 2, available at a special price of IDR 1,499,000.
Bank Promotions
- Discounts of up to IDR 200,000
- 0% interest installment plans for up to 12 months using BCA and Mandiri credit cards
Following its presence in Jakarta, Semarang, and Surabaya, the expansion into Medan marks a strategic step toward reaching more customers across Sumatra, where enthusiasm for sports, health, and modern lifestyles continues to grow. Through this expansion, Erajaya Active Lifestyle and Shokz aim to further strengthen Indonesia’s active lifestyle ecosystem while bringing premium retail experiences and audio technology closer to customers in more cities throughout the country.
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