Jakarta, January 18, 2024 – Erajaya Active Lifestyle (ticker code: ERAL), through the retail brand Urban Republic, offers a range of active lifestyle products to accompany loyal customers in realizing their early-year resolutions by becoming more productive. Urban Republic stores provide the best experience for customers to try out the latest gadgets and offer convenience in shopping for various product categories from top brands.
The CEO of Erajaya Active Lifestyle, Djohan Sutanto, stated, “The Urban Republic retail network is committed to accompanying loyal customers in realizing their early-year resolutions through a range of products from various categories, including IoT, wearables, smart home, content creation, gaming, and much more. Based on a survey conducted by Jakpat, 68.8% of respondents answered that they regularly make resolutions at the beginning of each year such as exercising regularly or trying new hobbies. We invite customers to visit Urban Republic stores to try and experience firsthand the sophistication of the lifestyle gadgets offered there.”
Urban Republic stores offer several product categories related to early-year resolutions. For instance, wearables and smart home categories aim to enhance the quality of life, featuring brands such as Garmin and IT (Immersive Tech).
A recommended product in this category is the Garmin Descent G1 Solar - Ocean Edition, capable of supporting sports activities with fitness tracking features, stress and sleep indicators, and support for diving activities. For users concerned about home security, the latest CCTV camera from IT (Immersive Tech), the IT Smart Magnetic Outdoor Battery Camera W02, is available, providing advanced features, aesthetic design, durability, and easy installation with its magnetic mount.
Next, there is the photography category with brands like DJI, making it easy for users to create high-quality and unique content. A recommended product is the DJI Osmo Action 4, the latest generation of action cam that delivers the best content creation experience due to its camera performance, battery life, and flexible use.
Another category is gaming and audio, featuring brands like Sony Playstation and SHOKZ for customers focused on their hobbies. The recommended product is the Sony Playstation 5, offering the best gaming experience at home. The SHOKZ Openfit product is also recommended for its unique music enjoyment experience, thanks to the DirectPitch™ technology that makes it comfortable to wear during sports throughout the day.
The complete collection and hands-on experience with this lifestyle gadget portfolio were showcased through the UR Amazing Race event attended by representatives from various media outlets. Participants had the opportunity to directly experience the features of products in the wearables and smart home, photography, gaming, and audio categories through a series of exciting games at three Urban Republic stores located in Gandaria City, Senayan City, and Ashta @District 8.
As of September 30, 2023, there are 48 Urban Republic stores scattered across various cities in Indonesia. Loyal customers can visit and try out products there. Urban Republic is also present online through urbanrepublic.id and its official store on e-commerce platforms. Omnichannel services that seamlessly integrate online and offline shopping experiences are offered through various services such as Click N’ Pickup.
Urban Republic recently received two awards, namely the "Indonesia Customer Experience Champion 2023" and "Indonesia Digital Marketing Champion 2023," at the SWA-Business Digest Championship Awarding (SBCA) 2023. These awards were given in recognition of the success in creating positive and impressive customer experiences, as well as the effective use of digital technology in marketing and sales.
For further information, please contact:
Didit Putra Erlangga
Corporate Communications Erajaya Group
M: 0811 871 432