Jakarta, December 12, 2023 - Urban Republic, a retail brand managed by PT Sinar Eka Selaras Tbk (ticker code: ERAL) or Erajaya Active Lifestyle, joyfully announces its success in securing two prestigious awards at the SWA - Business Digest Champion Awarding (SBCA) 2023. The two awards, presented separately on November 16 and December 8, 2023, are the Indonesia Customer Experience Champion 2023 (ICXC) and Indonesia Digital Marketing Champion 2023 (IDMC).
The ICXC 2023 award honors Urban Republic for their efforts in providing a great and memorable customer experience. Customers may directly experience lifestyle devices before closing their buy transactions, which contributes to this success. Similarly, discounts such as the 0% installment program make it easier to obtain desired products.
Urban Republic runs a number of activities that give clients new experiences, such as the UR Festival, Indonesia's largest lifestyle gadget and IoT festival, which features recognized companies, promotions, and a variety of exciting activities. At the same time, Urban Republic engages sports communities and specialized interest groups by arranging events such as the URmazing Run, UR Track Run, UR Creator, Strolling URound, and many others.
The IDMC 2023 award, on the other hand, is the outcome of successful, intelligent, and efficient management and use of digital technology in marketing and sales. This is obvious in the way Urban Republic promotes customer buying both offline and online, using an omni-channel strategy. Customers of Urban Republic may enjoy a smooth online and offline shopping experience by leveraging the Erajaya Group's omni-channel infrastructure through services such as Click N' Pickup and Home Delivery Service.
All of these efforts are part of Urban Republic's commitment to improving living quality by providing a hassle-free shopping experience for lifestyle devices, as well as the most extensive and unique product selection.