Jakarta, July 15, 2025 – Wetzel’s Pretzels Indonesia proudly announces that all Indonesia stores and products served are now officially certified Halal by the Halal Product Assurance Organizing Body (Badan Penyelenggara Jaminan Produk Halal - BPJPH), based on the Halal Fatwa Committee’s decision from the Indonesian Ulema Council (Majelis Ulama Indonesia - MUI). This certification marks an important milestone in the brand’s ongoing commitment to offering high-quality food that aligns with the values and preferences of Indonesian consumers.
“For us, halal is not just a label—it’s about building trust and providing peace of mind for our customers every time they enjoy our menu. Since first opening in Indonesia, Wetzel’s Pretzels has been known for its hand-rolled, baked fresh, and served hot from the oven soft pretzels. Our delicious pretzel offerings and fun-loving brand brings joy to the whole family. Now, with the addition of our halal certification, customers can enjoy their favorite pretzels with even more confidence,” said Jeremy Sim, CEO of Erajaya Food & Nourishment.
The halal certification covers all Wetzel’s Pretzels stores in Indonesia, ensuring that every step of the process—from ingredient sourcing and preparation to final presentation—complies with strict halal standards.
Halal Certification Celebration: Buy 1, Get 1 FREE – One Day Only!
As a token of appreciation for our customers’ continued support and trust, Wetzel’s Pretzels Indonesia is launching a special “Celebration of Halal” promotion with a Buy 1 Get 1 Free offer:
Terms & Conditions:
- With the purchase of any food item, get one (1) free Original Pretzel/Cinnamon Pretzel/Original Fresh Lemonade (regular size)
- Maximum 2 redemptions per customer
- Valid only on Friday, July 18, 2025
- Available at all Wetzel’s Pretzels stores in Indonesia (Puri Indah Mall 2, Lippo Mall Puri, Street Gallery Pondok Indah Mall, and Mall Kelapa Gading 3)
- This promotion cannot be combined with other ongoing offers
Wetzel’s Pretzels in Indonesia operates under Erajaya Food & Nourishment. For more updates, follow our official Instagram and TikTok at @wetzelspretzels.id.
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