Jakarta, Indonesia, 6 November 2024 – Erajaya Food & Nourishment is proud to announce the expansion of its portfolio with the launch of Wetzel's Pretzels, which opened its first location in Indonesia on November 1, 2024. Located at Street Gallery Pondok Indah Mall, this new store introduces a grab-and-go concept for consumers, offering fresh, oven-baked pretzels—perfect for a quick snack for those with fast-paced lifestyles.
Gabrielle Halim, CEO of Erajaya Food & Nourishment, said, “We are very proud to introduce Wetzel's Pretzels to Indonesia. With its unique ambiance and diverse visitors, Pondok Indah Mall is the perfect location for our first store. We look forward to being part of the Jakarta community and sharing our love for high-quality pretzels. Furthermore, through this grab-and-go store format, Erajaya Food & Nourishment aims to reach a wider audience, catering to the dynamic urban lifestyle, and tap into a new market segment. Our commitment remains focused on bringing innovative, high-quality products to Indonesia through engaging and inspiring brands.”
Wetzel's Pretzels is proud to offer a delicious menu that caters to the diverse tastes of the Indonesian people. Customers can enjoy a variety of freshly baked pretzels, such as the savory Cheese Pretzels, which can be paired with a tasty dipping sauce, Sausage Pretzels, Sausage Bites, Pizza Bitz, and Cinnamon Bitz, offering many delicious options. To complement these treats, Wetzel's Pretzels also offers refreshing drinks like Fresh Lemonade, Frozen Lemonade, and Frozen Granita, which are sure to become customer favorites.
The dough for Wetzel’s Pretzels is made from scratch and baked fresh throughout the day, ensuring that our products are always warm and fresh from the oven. Offering soft and warm pretzels, customers must try Wetzel’s Pretzels’ signature products such as the Jalapeno Cheese Melt Pretzel, a spicy blend of jalapeno and melted cheese, and the Jalaroni Pretzel, a combination of jalapeno, pepperoni, and melted cheese. Also available are Jumbo Sausages, a delicious and satisfying option.
This flagship location in Jakarta features a modern design and spans 30 square meters. The store format ensures a quick and efficient experience for all customers. Wetzel’s Pretzels offers tasty and convenient options, whether for a snack or a filling meal.
To celebrate the opening of its first store in Indonesia, Wetzel’s Pretzels is offering a limited-time promotion:
- Welcome to Wetzel’s Pretzels:
- First customer will receive 12 vouchers for “One Free Product per Month.”*
- Customers from the 2nd to the 101st will receive a free original pretzel with any purchase.**
- Triple The Fun: Buy any two food products and get a free original pretzel. This offer is valid in multiples and available until November 30, 2024.
- Twisted Twos: Get a special price for the exclusive Bundle Package, offering the perfect combination for you, available until November 30, 2024.
For more information and exciting offers, follow Wetzel's Pretzels on Instagram and TikTok at @wetzelspretzels.id.
*Berlaku setiap bulan mulai Desember 2024 hingga November 2025, syarat dan ketentuan berlaku.
**Berlaku untuk semua produk yang dibeli. Hanya berlaku pada hari pembukaan toko.
For more information, please contact:
Hadyan Hawari
Corporate Communications Erajaya Group