Jakarta, May 9, 2025 – Snacking has become a part of daily life for many—whether sweet or savory, snacks are the perfect companion during busy days, moments with family, or time spent with friends. Wetzel’s Pretzels understands the importance of a treat that’s not only tasty and enjoyable, but also fresh and easy for everyone to enjoy.
Best known for its handcrafted, baked fresh, and served hot from the oven pretzels and savory flavors, Wetzel’s Pretzels is now expanding its menu with the launch of BITZ IT UP!—offering a sweet new twist in the form of filled pretzel bites. Wrapped in soft, warm dough, these bite-sized creations aren’t just an alternative to regular pretzels, but a practical and delightful snacking experience for kids, families, or anyone on the go.
As part of the BITZ IT UP! launch, Wetzel’s Pretzels introduces three new sweet-filled flavors under the tagline “Bite-Sized Sweetness”, celebrating the joy of soft, warm pretzel bites filled with delicious surprises. The three flavors include:
- Belgian Choco Bitz
Soft pretzel bites filled with rich Belgian chocolate that melts in your mouth, delivering indulgent, pure chocolate pleasure in every bite.
- Berry Cheezy Bitz
A juicy strawberry and cream cheese filling wrapped in warm pretzel bites, offering a sweet and tangy flavor reminiscent of classic strawberry cheesecake.
- Creamy Cheezy Bitz
A simple classic—smooth, sweet cream cheese encased in fluffy, golden pretzel bites for a comforting and satisfying treat.
“The launch of these sweet Bitz flavors is part of our continued efforts to bring exciting and relevant innovations to our customers. We see a growing demand for snacks that are not only delicious and practical, but also fun and full of flavorful surprises. With a bite-sized format and sweet fillings that many people love, we are excited for the BITZ IT UP! flavors to become new favorites for customers of all ages, from kids to adults,” said Jeremy Sim, CEO of Erajaya Food & Nourishment.
Wetzel’s Pretzels continues to serve fresh-from-the-oven pretzels with high-quality ingredients. With the introduction of BITZ IT UP!, the brand reinforces its commitment to delivering joyful snacking moments—for both savory and sweet pretzel lovers alike.
The three new flavors will be available starting May 10, 2025, at all Wetzel’s Pretzels locations across Indonesia, and come in two sizes: Small (IDR 34,000) and Regular (IDR 45,000).
To celebrate the launch, customers can enjoy a special Buy 1 Get 1 FREE promo with the following details:
- Valid for every purchase of any Sweet-Filled Bitz flavor
- Get free pretzel or beverage (terms & conditions apply)
- Promo period: May 10–11, 2025
- Available at all Wetzel’s Pretzels outlets in Indonesia (Street Gallery PIM, Lippo Mall Puri, Puri Indah Mall 2, and Summarecon Mall Kelapa Gading 3)
Wetzel’s Pretzels in Indonesia is operated by PT Era Boga Pretzel, a subsidiary of Erajaya Group under the Erajaya Food & Nourishment business vertical. For the latest updates and special offers, follow @wetzelspretzels.id on Instagram and TikTok.
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For more information, please contact:
Stephen Warouw
Corporate Comunications - Erajaya Group