Jakarta, April 25, 2025 — Pretzels have emerged as an increasingly popular snack choice in Indonesia, offering a delightful combination of texture and flavor that appeals to a broad spectrum of tastes. Originally hailing from Germany, this iconic knot-shaped delicacy has been part of European culinary heritage since the 12th century, before gaining global recognition and securing its place as a beloved treat in many countries, including Indonesia.
The rising global appreciation for pretzels even inspired the creation of Pretzel Day, or as we like to call it, Wetzel’s Day! — an annual celebration observed every April 26, which was first introduced in the United States. In the same spirit of celebration, Wetzel’s Pretzels is bringing Wetzel Day, inviting customers to enjoy free pretzels at all stores on April 26, 2025.
Wetzel Day Celebration in Indonesia
Wetzel Day will be celebrated for one day only, on Saturday, April 26, 2025, and the promotion is valid at all Wetzel’s Pretzels outlets located at:
- Street Gallery, Pondok Indah Mall
- Puri Indah Mall 2
- Lippo Mall Puri
- Mall Kelapa Gading 3
To claim your free pretzel, simply follow these steps:
- The promotion is valid only for the Original Pretzel.
- The offer can be redeemed directly at the store from 3:00 PM WIB onwards while stocks last.
- Customers must follow Wetzel’s Pretzels Indonesia on Instagram or TikTok at @wetzelspretzels.id.
“Through Wetzel Day, we want to create a fun and memorable experience for our customers, while also introducing Pretzel Day as part of a global culinary tradition that is becoming increasingly familiar in Indonesia. Pretzels are not just a snack, but a symbol of togetherness that can be enjoyed anytime, especially with those closest to us. We hope more customers will experience the joy and deliciousness of pretzels through this special moment,” said Jeremy Sim, CEO of Erajaya Food & Nourishment.
In Indonesia, pretzels have become a popular choice for shoppers, mall-goers, and those gathering with friends and family. It can be enjoyed at any time with a variety of flavors, both savory and sweet. Wetzel’s Pretzels offers a wide selection of hand rolled, freshly baked, served hot from the oven products, including Original Pretzels, Cheese Pretzels, Jalapeno Cheese Melt Pretzel, Jumbo Jumbo Sausage, as well as Bites and Bitz variants. To complement the experience, Wetzel’s Pretzels also offers refreshing beverage options such as Fresh Lemonade, Frozen Lemonade, and Frozen Granita.
Wetzel Day is not only a special moment for customers, but also a reflection of Wetzel’s Pretzels’ commitment to expanding the experience of enjoying this iconic snack in Indonesia. Wetzel’s Pretzels in Indonesia is operated by PT Era Boga Pretzel, a subsidiary of Erajaya Group under the Erajaya Food & Nourishment business vertical.
Mark your calendar for April 26 and make it a day to share pretzels, stories, and happiness with Wetzel’s Pretzels. Stay tuned for more exciting updates and special offers by following @wetzelspretzels.id on Instagram and TikTok.
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For more information, please contact:
Amelia Allen
General Counsel & Group Head of Corporate Affairs - Erajaya Group