Jakarta, February 10, 2017 – Leading smartphone company Xiaomi announced today that it has started manufacturing its devices locally in Indonesia, demonstrating its commitment to the country.
Through local manufacturing, Xiaomi is now complying with the Domestic Component Level (TKDN) law, which is a value or percentage of the production of both hardware and software components made in Indonesia, enabling it to sell 4G smartphones in Indonesia.
Xiaomi is partnering with PT Erajaya Swasembada Tbk, PT Sat Nusapersada Tbk, and TSM Technologies to manufacture its smartphones in Indonesia. The location of the local factory is in Batam, part of the Indonesia-Malaysia-Singapore economic triangle and a free trade zone, which is also well known as an industrial city and an emerging transport hub.
Xiaomi announced its ‘Made in Indonesia’ plans at a special event today in Jakarta, which was attended by Rudiantara, Minister of Communication and Information Technology Republic of Indonesia, Tjahya Widayanti, Director General of Domestic Trade, representing the Ministry of Trade Republik Indonesia, I Gusti Putu Suryawirawan, Director General for Metal, Machinery, Transportation Equipment, and Electronic Industry, representing the Ministry of Industry Republic of Indonesia, H.E. Xie Feng, Ambassador of The People’s Republic of China for the Republic of Indonesia and Hasan Aula, CEO PT Erajaya Swasembada Tbk.
Xiaomi first entered Indonesia in August 2014 with Redmi 1S, which disrupted the smartphone market because it offered high performance at an incredible price. Since then, the company has introduced a series of smartphones that has established its brand name firmly among Indonesian users. It has also set up service centers to enhance the user experience of Indonesians. By manufacturing locally, Xiaomi is reaffirming its commitment to the Indonesian market, showing that Indonesia is and will always be an important market for the company.
The latest smartphone to be made in Indonesia is Redmi 4A, which is powered by the Qualcomm Snapdragon 425 processor, and comes with two SIM slots and 4G support. Even though Redmi 4A weighs just 131.5g, it comes with a large 3120mAh battery with 7-day standby time. Redmi 4A will be available from Rp 1,499,000 through Erafone stores and will be distributed by PT Teletama Artha Mandiri (TAM) in mobile phone shops throughout Indonesia starting end February.
Wang Xiang, Senior Vice President, Xiaomi said: “Starting local manufacturing is a testament to the importance of the Indonesian market to Xiaomi, and it marks our commitment to grow in Indonesia. I would like to thank our local partners for their cooperation and support for making this possible. We hope that by producing smartphones locally, we can play a key role in highlighting Indonesia’s capability to build hardware and design software for smartphones. There is a lot of potential ahead for the country’s growth in this area, and we are really privileged to be taking part in this change that will propel Indonesia towards the next chapter in its smartphone industry.”
Hasan Aula, Vice President PT Erajaya Swasembada Tbk, said: “It has been a great ride for us since we first partnered with Xiaomi back in 2014. We are really excited to see Xiaomi take such a significant step in Indonesia and we are looking forward to them manufacturing more products locally and getting them into the hands of more Indonesians. I am sure that our customers are as excited as we are in embracing Xiaomi here in Indonesia.”
Steven Shi, Head of Southeast Asia, Country Head of Indonesia, Xiaomi said: “With local manufacturing, we are now able to bring more exciting products to Indonesia. We are committed to incorporating local manufacturing capabilities into our smartphones, and we are also looking to work closely with software developers in Indonesia to further improve the user experience for Indonesian Mi fans. Indonesia is an important market for Xiaomi. We believe that consumers in Indonesia are as thrilled as we are about our commitment to the Indonesian market with local manufacturing."