Denpasar, November 25, 2023 - Erajaya Active Lifestyle (ticker code: ERAL), through its retail brand Urban Republic, organized a beach cleanup initiative with the Malu Dong Community during the UR Beach Clean Day event at Sindhu Beach, Denpasar City, Bali. This collaboration to preserve the environment reaffirms ERAL's commitment to building closeness and growing with communities wherever its retail network is located.
CEO of Erajaya Active Lifestyle, Djohan Sutanto, stated, "We take pride in being involved in positive activities that engage the community, as demonstrated in today's UR Beach Clean Day event. This aligns with Erajaya Group's commitment, which has various environmentally conscious initiatives like the Lentera Hijau program, involving the rehabilitation of a 6-hectare forest area in Rumpin, Bogor, while empowering the surrounding community. Through the Erajaya Gadget Movement, we also encourage donating unused gadgets for underprivileged vocational high school students. We hope this event can be a sustainable initiative beneficial to the people of Bali."
UR Beach Clean Day was participated by dozens of volunteers who cleaned up litter scattered across the Sindhu Beach area. This beach is a popular tourist destination frequented by both local and international tourists. In addition to litter from human activities, Sindhu Beach, which is adjacent to Sanur Beach, often receives debris brought in by the sea, including wood, branches, and, unfortunately, plastic waste.
The founder of the Malu Dong Community, Komang Sudiarta, explained, "The island of Bali, whose economy relies on tourism, must address the issue of waste seriously and consistently. If the environment is dirty, the impact will be felt in the tourism sector, health, and many more. This community is our contribution as citizens to work together to solve the waste problem from its source to its disposal."
Prior to this, Urban Republic has collaborated with various communities in Bali for various activities such as running, yoga, and in-line skating. Urban Republic, as a multi-brand retail store that provides an easy solution for lifestyle gadget shopping with a complete range of products and official warranties, has several outlets in Bali, including those on Jl Teuku Umar, Mal Bali Galeria, and Living World Denpasar.
Urban Republic recently received the "Indonesia Customer Experience Champion 2023" award at the SWA-Business Digest Championship Awarding (SBCA) 2023 event. The award was given in recognition of their success in creating positive and impressive customer experiences.
For further information, please contact:
Didit Putra Erlangga
Corporate Communications Erajaya Group M: 0811 871 432